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WHAT'S NEW

CREATE

Our experienced professionals will collaborate with clients to ensure a focused, value-adding survey instrument is developed. Our work with clients across diverse industries provides Custom Intercept solutions with a solid foundation to assist clients with survey creation.

IMPLEMENT

Custom Intercept Solutions offers surveys utilizing mobile PDA technology as well as web-based and email surveys. PDA surveys are extremely user-friendly and can be conducted by your own internal staff.

STRATEGIZE

The ability to understand your customer and provide them what they are looking for greatly increases customer satisfaction and retention.

Do you have shoppers not buyers?

Do you know your customer's satisfaction daily?

APPLICATIONS

In 2008, CIS was contracted by the Phoenix Convention Center Department on a two-year engagement to develop a comprehensive survey and analysis system to quantify the economic impact of the ongoing operations of the Convention Center’s $600 million expansion. Since the unveiling of the expansion in January 2009, CIS has collected approximately 3,500 surveys from delegates and attendees at 10 qualified events.

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DID YOU KNOW?

Reasons for conducting market research vary, however, the need to grow and retain business is a constant for all companies regardless of industry.

It's 6-7 times more expensive to gain a new customer than it is to retain an existing customer.

US companies lose 50% of their customer base every 5 years.

A 5% increase in customer retention can increase profits by 25-95%.

Source: Bain & Co. study in the Harvard Business Review

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