• 1/15/2009 - CIS partners with SMG for 2009
CIS partners with SMG to perform market research at events held in Oklahoma City’s premier public assembly facilities.

• 1/1/2009 - CIS commences survey initiative for Phoenix Convention Center
CIS commences intercept survey initiative for the Phoenix Convention Center Department that will be conducted at numerous conventions over the course of 2009

• 11/1/2008 - CIS conducts an online survey of Minnesota Vikings season ticket holders
CIS conducted an online survey of current Minnesota Vikings season ticket holders to evaluate a new state-of-the-art stadium

• 8/1/2008 - CIS works with the American Heart Association at Heart Walk events across the country
CIS assembled and managed survey teams at Heart Walk events in four major cities throughout the United States including Charlotte, Dallas, Seattle and Philadelphia.

• 6/1/2008 - CIS works with Octagon and Samsung at four Minnesota Twins home games
Octagon, a leading sports and entertainment company, retained CIS to conduct intercept surveys for their client, Samsung, at four Minnesota Twins home games during the 2008 season.

• 4/17/2008 - American Airlines Center annual surveys
The AAC conducted their annual online survey with season ticket and premium seat holders of their two major tenant franchises, the NBA"s Dallas Mavericks and the NHL"s Dallas Stars.



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CREATE

Our experienced professionals will collaborate with clients to ensure a focused, value-adding survey instrument is developed. Our work with clients across diverse industries provides Custom Intercept solutions with a solid foundation to assist clients with survey creation.


IMPLEMENT

Custom Intercept Solutions offers surveys utilizing mobile PDA technology as well as web-based and email surveys. PDA surveys are extremely user-friendly and can be conducted by your own internal staff.


STRATEGIZE

The ability to understand your customer and provide them what they are looking for greatly increases customer satisfaction and retention.

Do you have shoppers not buyers?

Do you know your customer's satisfaction daily?

APPLICATIONS

The Orlando Magic collected over 17,000 completed surveys utilizing handheld PDA’s throughout the TD Waterhouse Centre at home games over the course of the 2005-06 NBA season. Topics covered include the team’s marketing effectiveness, satisfaction with halftime performances and other related topics.

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DID YOU KNOW?

Reasons for conducting market research vary, however, the need to grow and retain business is a constant for all companies regardless of industry.

It's 6-7 times more expensive to gain a new customer than it is to retain an existing customer.

US companies lose 50% of their customer base every 5 years.

A 5% increase in customer retention can increase profits by 25-95%.

Source: Bain & Co. study in the Harvard Business Review

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