2/13/2006 - CIS Conducts Surveys for Bain & Company
Over three weekends in January and February of 2006, Custom Intercept Solutions conducted intercept surveys at numerous locations throughout the Dallas / Fort Worth Metroplex collecting data related to a Bain & Company project for The Dallas Morning News. CIS managed the entire survey collection process including the procurement, placement and oversight of all surveyors involved in the engagement. Intercept surveys were conducted utilizing CIS''s mobile PDA survey technology at malls, grocery stores, newspaper stands, coffee shops and a host of other locations to survey the perceptions and preferences of The Dallas Morning News by newspaper purchasers. In total, 1,569 surveys were completed over three weekends providing Bain & Company with real-time, actionable data to make well-informed recommendations to their client.