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WHAT'S NEW

6/1/2008 - CIS works with Octagon and Samsung at four Minnesota Twins home games


Octagon, a leading sports and entertainment company, retained CIS to conduct intercept surveys for their client, Samsung, at four Minnesota Twins home games during the 2008 season.

Octagon, a leading sports and entertainment company, retained CIS to conduct intercept surveys for their client, Samsung, at four Minnesota Twins home games during the 2008 season. The survey initiative evaluated game attendee’s brand awareness and loyalty to corporate advertisers of professional sports franchises. Over the course of four Twins home games CIS provided a complete intercept survey program and was able to collect over 1,000 completed surveys from Twins game attendees to help Octagon and Samsung evaluate their sponsorship effectiveness.





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