12/20/2006 - Greater Miami CVB Art Basel Intercept Surveys
Greater Miami CVB Conducts PDA Intercept Surveys at Art Basel
The Greater Miami Convention & Visitors Bureau conducted PDA intercept surveys with attendees of the City's annual Art Basel Miami Beach international art show. The event drew record-breaking attendance of 40,000 art lovers and professionals from around the world. Over a three-day period, the GMCVB was able to collect feedback from nearly 500 attendees on such topics as event and destination satisfaction, spending levels and respondent demographics.