2/23/2007 - Monterrey New Soccer Stadium Research
Research Conducted in Monterrey Regarding Potential New Soccer Stadium
As part of a consulting engagement with CSL International related to a feasibility study for the potential development of a new state-of-the-art soccer stadium, PDA intercept and online surveys were conducted with several stakeholder groups in Monterrey, Mexico including: potential local corporate sponsors, season ticket holders and single-game ticket purchasers. Over the course of the project, more than 400 PDA intercept surveys were completed and over 500 online surveys were collected covering such topics as the potential for multiple tenants, factors influencing attendance, interest in season tickets and premium seating, and potential pricing sensitivity.