3/27/2007 - AAC Conducts Online Season Ticket Holders Survey
AAC management proactively uses this direct market feedback to continually improve the overall event experience of its ticket holders.
The American Airlines Center (AAC) recently conducted their annual online survey of Season Ticket Holders. Email invitations to the online survey were sent out to all Season Ticket Holders of AAC's three tenant franchises, the NBA's Dallas Mavericks, the NHL's Dallas Stars and the AFL's Dallas Desperados. In total, feedback from over 1,900 respondents was collected covering multiple topics including: game day experience, concessions, venue cleanliness and staff performance among other related topics. AAC management proactively uses this direct market feedback to continually improve the overall event experience of its ticket holders.