8/28/2006 - Reno-Sparks CVA Conducts Surveys at Reno-Tahoe Open
The Reno-Sparks CVA conducted intercept surveys utilizing CIS's mobile PDA technology with attendees at the PGA's Reno Tahoe Open this past weekend. Over the four-day event, surveys were conducted with 952 attendees at the Montreux Golf and Country Club in Reno. Survey topics included whether attendees were local residents or visitors to Reno, their perceptions and satisfaction with the Reno destination as well as the event, sponsor-specific questions and various related topics.