6/6/2006 - Kansas City Chiefs Conduct Season Ticket Holder Surveys
The Chiefs recently conducted an online survey of their season ticket holder base related to their perceptions and preferences of a potential renovation of Arrowhead Stadium. Respondents were asked about the types of amenities they'd prefer to be included in a potential renovation, the impact that the inclusion or omission of certain amenities would have on their future attendance, the price they'd be willing to pay for specific amenities and whether or not a renovated stadium could become a non-gameday attraction. Over a one-week period, 772 surveys were collected providing the Chiefs with real-time data regarding the preferences of their season ticket holder base as it relates to the proposed renovation.