5/15/2006 - Reno-Sparks CVA Conducts Surveys at Reno River Festival
This past weekend, the Reno-Sparks CVA conducted mobile PDA intercept surveys of attendees at the annual Reno River Festival. Over the three-day festival, the RSCVA collected 859 surveys of Festival-goers to ascertain where attendees are coming from, their perceptions and satisfaction with both Reno and the event, sponsor-specific questions and various other related topics.