OUR PROCESS - Strategize

Versatile Research Technology...with Real-Time Results

Custom Intercept Solutions' proprietary reporting tools provide our clients with the ability to strategically analyze real-time, direct market feedback. Our powerful tools allow business leaders to make informed, value-added decisions to improve their business.

Custom Intercept Solutions builds a customized, secure website for each client to view and analyze their results. Clients are granted unlimited access to their website for the length of their contract. Upon entering their site, clients can select any of the previous surveys they have conducted and view the results. Results can be presented in either table or chart form and can also be infinitely sorted, filtered and crosstabulated to allow for strategic analysis. In addition, the ability to view results over specified time ranges allows clients to monitor trends over time and act accordingly in an ever changing marketplace. In addition, the web-based design allows users to completely tailor how they view their data, delivering customized, presentation-quality results.

Custom Intercept Solutions' proprietary web-based reporting tool includes the following valuable features...

Charting - Our reporting tool allows clients to create presentation-quality charts that are completely customizable to allow for immediate use in meetings and presentations. Charting features include the option of displaying results in numerous chart types, complete color customization and the ability to sort the order in which results are displayed within the chart. Custom Intercept Solutions will work with clients to set-up chart formatting tailored to their specific needs and preferences.

Filtering - The ability to filter questions allows our clients to view specific, targeted results from subgroups within the survey population. System users are able to filter through as many levels of data as they would like to view their desired results.

Crosstabulation - The crosstab feature takes filtering one step further. Whereas filtering lumps all respondents together, crosstabs allows the user to select any two questions and view how each variable within one question specifically answered a second question. This feature is especially valuable for clients with multiple locations or specific respondent types to measure each variable's performance or perceptions. Crosstabulation allows an organization to quickly and effectively identify its strengths and improvement areas as well as the underlying reasons for each.

Trend Analysis - Subscribers also have the option to view results over specific time periods. The system allows users to select a specific date range over which they can see their results or choose any of the default time horizons such as last twelve months, last quarter, last month, last week or even last day. This feature provides an extremely effective management tool allowing businesses to proactively make informed decisions as their customer base dictates.