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OUR PROCESS


 

OUR PROCESS - Survey Functionality


Versatile Research Technology...with Real-Time Results

Custom Intercept Solutions' versatile survey technology allows for survey instruments to be completely customized utilizing colors, images and a multitude of question formatting options. Whether your preferred distribution method is via PDA or the Internet, your survey will have a look and feel distinctive to your organization. More importantly, the wide variety of question types to choose from allows questions to be focused resulting in actionable feedback.

Colors / Images
  • Customizing colors and inserting logos within the survey provides a tailored and professional looking survey instrument that also works to enhance brand identity.
  • Images can be embedded into surveys to create a dynamic presentation as well as to supplement textual explanations and conduct product testing.
Question Formatting
  • Question types include:
    • Single-answer multiple choice
    • Multiple-answer multiple choice
    • Selection grids
    • Drop-down boxes
  • Skip logic allows follow-up questions to be asked based on previous responses eliciting targeted feedback from specific, qualified respondent groups.
  • Response randomization can be utilized to eliminate order bias.
  • Open-ended questions can be used to obtain unique insights from respondents as well as contact information including email addresses.
  • Custom Intercept Solutions can validate email addresses producing a clean list of valid emails, thereby increasing your "virtual" reach.
Deliverables
  • Custom Intercept Solutions' powerful online reporting tools allow clients to completely customize all charts, and infinitely filter and perform crosstabulations on their data to strategically analyze results.
  • Customizable charts, easily imported into word processing or presentation software, can be created for all calculations performed on your data making them available for immediate use in meetings and presentations.
  • Custom Intercept Solutions can provide clients with detailed spreadsheets of their data that are compatible with most spreadsheet software formats to supplement online analyses.
DID YOU KNOW?

Reasons for conducting market research vary, however, the need to grow and retain business is a constant for all companies regardless of industry.

It's 6-7 times more expensive to gain a new customer than it is to retain an existing customer.

US companies lose 50% of there customer base every 5 years.

A 5% increase in customer retention can increase profits by 25-95%.

A recent Gartner report states that enterprises with loyal customers generate profits up to 60% higher than those of competitors.

Source: Bain & Co. study in the Harvard Business Review

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