OUR PROCESS - Survey Functionality

Versatile Research Technology...with Real-Time Results

Custom Intercept Solutions' versatile survey technology allows for survey instruments to be completely customized utilizing colors, images and a multitude of question formatting options. Whether your preferred distribution method is via PDA or the Internet, your survey will have a look and feel distinctive to your organization. More importantly, the wide variety of question types to choose from allows questions to be focused resulting in actionable feedback.

Colors / Images

• Customizing colors and inserting logos within the survey provides a tailored and professional looking survey instrument that also works to enhance brand identity.
• Images can be embedded into surveys to create a dynamic presentation as well as to supplement textual explanations and conduct product testing.

Question Formatting

• Question types include:
  • Single-answer multiple choice
  • Multiple-answer multiple choice
  • Selection grids
  • Drop-down boxes
• Skip logic allows follow-up questions to be asked based on previous responses eliciting targeted feedback from specific, qualified respondent groups.
• Response randomization can be utilized to eliminate order bias.
• Open-ended questions can be used to obtain unique insights from respondents as well as contact information including email addresses.
• Custom Intercept Solutions can validate email addresses producing a clean list of valid emails, thereby increasing your "virtual" reach.

Deliverables

• Custom Intercept Solutions' powerful online reporting tools allow clients to completely customize all charts, and infinitely filter and perform crosstabulations on their data to strategically analyze results.
• Customizable charts, easily imported into word processing or presentation software, can be created for all calculations performed on your data making them available for immediate use in meetings and presentations.
• Custom Intercept Solutions can provide clients with detailed spreadsheets of their data that are compatible with most spreadsheet software formats to supplement online analyses.