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OUR PROCESS


 

OUR PROCESS - Create


Versatile Research Technology...with Real-Time Results

Create
Our experienced professionals will collaborate with clients to ensure a focused, value-adding survey instrument is developed. Our work with clients across diverse industries provides Custom Intercept Solutions with a solid foundation to assist clients with survey creation. We maintain a proprietary database of industry-specific questions tailored to the needs of our client base that can be drawn on throughout the survey creation process.

Clients can design their own surveys, select questions from CIS's database of industry-specific questions or work directly with CIS personnel to develop their questionnaire. Our professionals can draw on the experience of having provided market research services to hundreds of clients across various industries. Once the client provides final approval of the survey instrument, Custom Intercept Solutions programs the survey. Based on the platform the client chooses to utilize for survey distribution, CIS either posts the survey online or loads the survey onto handheld PDA's.

Custom Intercept Solutions provides ongoing assistance with survey creation to ensure they remain focused and fresh. Clients that sign up for multiple survey packages are provided with all the necessary hardware, software and instructions to download subsequent surveys onto the PDA's themselves.
DID YOU KNOW?

Reasons for conducting market research vary, however, the need to grow and retain business is a constant for all companies regardless of industry.

It's 6-7 times more expensive to gain a new customer than it is to retain an existing customer.

US companies lose 50% of there customer base every 5 years.

A 5% increase in customer retention can increase profits by 25-95%.

A recent Gartner report states that enterprises with loyal customers generate profits up to 60% higher than those of competitors.

Source: Bain & Co. study in the Harvard Business Review

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