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OUR PROCESS


 

OUR PROCESS


Versatile Research Technology...with Real-Time Results

Custom Intercept Solutions provides businesses with a strategic research tool to obtain and analyze direct market research in real-time. Our experienced professionals guide clients through every step of the process from collaborating on survey content through effective utilization of our powerful reporting tools.

Create Implement Strategize Create, Implement, Strategize

Create - Our experienced professionals will collaborate with clients to ensure a focused, value-added survey instrument is developed. Our work with clients across diverse industries provides Custom Intercept Solutions with a solid foundation to assist clients with survey creation. We maintain a proprietary database of industry-specific questions tailored to the needs of our client base that can be drawn on throughout the survey creation process.

Implement - Custom Intercept Solutions offers surveys utilizing mobile PDA technology as well as web-based and email surveys. PDA surveys are extremely user-friendly and can be conducted by your own internal staff. Web-based survey results are automatically delivered to the Custom Intercept Solutions server and PDA results are sent from the client's PC by simply connecting the device to your computer.

Strategize - Custom Intercept Solutions' proprietary reporting tools provide our clients with the ability to strategically analyze real-time, direct market feedback. Our powerful tools allow executives to make informed, value-added decisions to improve their business.
DID YOU KNOW?

Reasons for conducting market research vary, however, the need to grow and retain business is a constant for all companies regardless of industry.

It's 6-7 times more expensive to gain a new customer than it is to retain an existing customer.

US companies lose 50% of there customer base every 5 years.

A 5% increase in customer retention can increase profits by 25-95%.

A recent Gartner report states that enterprises with loyal customers generate profits up to 60% higher than those of competitors.

Source: Bain & Co. study in the Harvard Business Review

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