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WHAT'S NEW

• 4/17/2008 - American Airlines Center annual surveys
The AAC conducted their annual online survey with season ticket and premium seat holders of their two major tenant franchises, the NBA"s Dallas Mavericks and the NHL"s Dallas Stars.

• 3/5/2008 - Minnesota Twins conduct online surveys
The Twins retained CIS to conduct online surveys with potential club seat purchasers at their new stadium scheduled to open in 2010.

• 2/11/2008 - City of San Antonio signs annual research contract
The City of San Antonio signed an unlimited annual contract with CIS to conduct market research throughout the destination.

• 1/7/2008 - City of Phoenix selects CIS for research contract
In January of 2008, CIS was selected by the City of Phoenix to develop and implement a comprehensive survey system for the Phoenix Convention Center Department (PCCD).

• 12/21/2007 - Large Gaming/Entertainment Enterprise contract
A large casino and entertainment enterprise signed an annual contract with CIS to conduct unlimited market research initiatives.

• 11/1/2007 - Greater Miami CVB renews annual contract
The GMCVB renewed their annual contract to continue performing unlimited market research throughout the Greater Miami destination.

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CREATE

Our experienced professionals will collaborate with clients to ensure a focused, value-adding survey instrument is developed. Our work with clients across diverse industries provides Custom Intercept solutions with a solid foundation to assist clients with survey creation.

IMPLEMENT

Custom Intercept Solutions offers surveys utilizing mobile PDA technology as well as web-based and email surveys. PDA surveys are extremely user-friendly and can be conducted by your own internal staff.

STRATEGIZE

The ability to understand your customer and provide them what they are looking for greatly increases customer satisfaction and retention.

Do you have shoppers not buyers?

Do you know your customer's satisfaction daily?

APPLICATIONS

The Orlando Magic collected over 17,000 completed surveys utilizing handheld PDA’s throughout the TD Waterhouse Centre at home games over the course of the 2005-06 NBA season. Topics covered include the team’s marketing effectiveness, satisfaction with halftime performances and other related topics.

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DID YOU KNOW?

Reasons for conducting market research vary, however, the need to grow and retain business is a constant for all companies regardless of industry.

It's 6-7 times more expensive to gain a new customer than it is to retain an existing customer.

US companies lose 50% of their customer base every 5 years.

A 5% increase in customer retention can increase profits by 25-95%.

Source: Bain & Co. study in the Harvard Business Review

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