FAQs

DID YOU KNOW?

Reasons for conducting market research vary, however, the need to grow and retain business is a constant for all companies regardless of industry.

It's 6-7 times more expensive to gain a new customer than it is to retain an existing customer.

US companies lose 50% of there customer base every 5 years.

A 5% increase in customer retention can increase profits by 25-95%.

A recent Gartner report states that enterprises with loyal customers generate profits up to 60% higher than those of competitors.

Source: Bain & Co. study in the Harvard Business Review

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